From CAD to countless applications for marketing and sales

Jul 21
2 min read

Transparent 3D model of an excavator with highlighted hydraulic cylinders for technical visualization and marketing.

The requirement

The client had a CAD model of a hydraulic cylinder, but needed to turn it into an effective communication tool.

The aim was not to produce a single image, but to create a reusable digital asset for marketing, sales, technical documentation and future 3D applications.

From the CAD model to the photorealistic 3D rendering of a hydraulic cylinder for marketing, sales and technical communication.

The solution

We recreated the product using optimised polygonal modelling, faithfully preserving its geometry and technical details.

We then developed photorealistic materials, professional lighting and high-quality renderings, creating a 3D asset ready to be used to generate a wide range of content.

The model was used to produce photorealistic renderings, wireframe images, colour variants and contextualised visualisations inside vehicles.

To reveal internal components, cross-sections and product operation, the same asset can evolve into a 3D technical visualisation of the product.

Photorealistic rendering and 3D wireframe model of a hydraulic cylinder developed from a CAD model.

Where it can be used

• Technical catalogues and brochures

• Websites and e-commerce

• Social media and marketing campaigns

• 3D videos and technical animations

• Manuals and documentation

• Trade fairs and sales presentations

• 3D configurators and visualisers

The benefits

A single 3D model to ensure consistent content at all times.
Reduced time and costs compared to producing new materials.
The ability to quickly generate new views, colours and configurations.
Content that can be reused across any communication channel.

Behind the solution

CAD is the starting point, not the end result.

To produce truly effective images, you need to transform it into an optimised 3D model, pay attention to materials, lighting and rendering quality, and design a workflow that allows you to create new content quickly without having to start from scratch every time.

It is this process that transforms a simple technical file into a genuine marketing asset.

The same process is used for the 3D visualisation of electronic circuit boards, making signals, components and hidden technologies visible.

3D rendering of a hydraulic cylinder installed on an excavator to demonstrate marketing applications obtained from a single CAD model.

FST 3D services involved

• Optimised 3D modelling

• Photorealistic rendering

• Materials and lighting

• Geometry optimisation

• Marketing content

• 3D videos and animations

• 3D visualisers and configurators

3D rendering of hydraulic cylinders installed on the cutter bar of a combine harvester, obtained from a CAD model for industrial marketing applications.

Do you have a similar requirement?

Do you have a product designed in CAD and would like to turn it into images, videos and 3D content for marketing, sales or training?

Get in touch: we can help you showcase it through technical, realistic and engaging communication.