From a technical drawing to a 3D animation for showcasing innovative packaging

The challenge

A packaging manufacturer had developed a new cardboard food packaging solution and wanted to present it to customers in a clear, dynamic, and engaging way.

The goal was to explain the packaging design, its functionality, how it is used, and its potential applications through a high-impact presentation lasting less than one minute.

The client only provided the 2D die-cut drawing in DWG format, used for manufacturing the packaging, without any existing 3D model.

The solution

Starting from the client's 2D die-cut drawing, we digitally reconstructed the entire packaging in 3D, modeling every detail and simulating how it opens, closes, and is used.

The project included:

• 3D reconstruction from the 2D die-cut drawing;

• complete modeling of the packaging and its components;

• animation of the opening and closing mechanism;

• simulation of food placement inside the package;

• visualization of different usage configurations;

• comparison between the technical drawing and the final photorealistic rendering;

• production of the final 3D animation for marketing and sales presentations.

The result is a visual presentation that clearly communicates the product's features, functionality, and benefits without the need for lengthy technical explanations.

https://video.wixstatic.com/video/71edde_5f269b83c61a467db20c57fe669fa860/1080p/mp4/file.mp4

Where this solution can be used

• Sales presentations

• Corporate websites

• New product launches

• Trade shows and exhibitions

• Social media

• Advertising campaigns

• Digital catalogs

• Monitors and LED walls

• Sales support materials

• Customer presentations

The benefits

✔ Present new packaging before production begins

✔ Transform a simple technical die-cut drawing into a powerful communication tool

✔ Explain the product in less than one minute

✔ Highlight the design, functionality, and usability of the packaging

✔ Reduce the need for physical prototypes during the sales process

✔ Create visual content that can be reused across multiple marketing channels

Behind the Solution

Not every project starts with a 3D CAD model.

In this case, we transformed a simple two-dimensional die-cut drawing into a complete 3D model, accurately recreating every fold, locking feature, and structural detail of the packaging.

We then animated the packaging to demonstrate how it opens, closes, and functions, producing a 3D animation that immediately communicates its value.

This approach transforms a technical manufacturing document into an effective marketing and sales communication tool.

Services used

• 3D Modeling

• 3D Reconstruction from a 2D Die-Cut Drawing

• Photorealistic Rendering

• 3D Animation

• Storyboarding

• Functional Simulation

• Technical Visualization

• Marketing & Sales Content

Do you have a similar challenge?

We create 3D content for companies developing food, industrial, cosmetic, pharmaceutical, retail, and e-commerce packaging.

Whether you have a 3D CAD model, a 2D die-cut drawing, a technical drawing, or simply an initial concept, we can transform it into photorealistic renderings, 3D animations, and visual content that enhance your product and support marketing, sales, and product presentations.